21 Bruton St, London,
Aranyani, the first luxury international handbag brand from India, launched in the UK this Autumn, with the focus to create a sustainable legacy. The brand has now opened its doors to its first concept store in London (21 Bruton St, Mayfair) to coincide with launching its AW22/23 collection.
The name Aranyani means ‘The Goddess of the Forest’ which is synonymous with the brands focus on sustainable artistry, nature, and quality.
The new Aranyani flagship store is located in London’s exclusive Mayfair district and is split across two levels. The ground floor area (550sq ft) is primarily given for retail — creating a calm and inviting space to showcase the exquisite quality and artisanal skills used to make each bag, whilst the lower ground floor space (850 sq ft) caters for a VIP experience, allowing the customisation of the product, in a luxurious yet approachable environment.