London W1

The independent guide to Mayfair

The Shepherd Mayfair opens in Shepherd Market with 82 rooms

Hotels

20 October 2026

The Shepherd Mayfair opens in Shepherd Market with 82 rooms

A new 82-bedroom hotel has opened in Mayfair's Shepherd Market, with a neighbourhood restaurant, an all-day café and bar, and a cocktail bar due in November.

Events

Bond Street Christmas Lights Switch-On Returns to Mayfair

19 Oct 2026

Wellness

Virgin Active Mayfair relaunches as a Social Wellness Club

18 Oct 2026

Food & Drink

99 Sushi Bar & Restaurant opens on Park Lane, Mayfair

16 Oct 2026

Fashion

Boodles opens The Boodles Townhouse on Old Bond Street, Mayfair

15 Oct 2026

The Edit

Where we would send you first

All restaurants

French·Partner Spotlight

Richoux

££

Richoux has been a London house since 1909, when two French émigrés opened it as a patisserie and confectioner on Baker Street. Its flagship now stands on Langham Place, just off Oxford Street at Oxford Circus: an all-day brasserie inspired by the golden age of Parisian café culture, serving French classics and international favourites from lunch into the evening, with brunch at the weekend.

Japanese Wagyu·Partner Spotlight

Aragawa

££££

Aragawa opened in Tokyo in 1967 with a single-minded focus on Tajima Wagyu, and its London restaurant on Clarges Street keeps to the same idea. The menu centres on Japanese Wagyu beef, cooked simply so the meat leads. Book it for an occasion, and for the beef above all.

Modern British·Partner Spotlight

12 Hay Hill

££££

An intimate private members' club in the heart of Mayfair. 12 Hay Hill offers fine dining, a considered wine cellar and beautifully appointed private event spaces: a discreet Mayfair address.

The Directory

Mayfair, by address

Restaurants and hotels, tailors and jewellers, galleries, spas and the firms behind the doors of W1.

List your business

The Journal

Latest

View all

Hotels·20 October 2026

The Shepherd Mayfair opens in Shepherd Market with 82 rooms

A new 82-bedroom hotel has opened in Mayfair's Shepherd Market, with a neighbourhood restaurant, an all-day café and bar, and a cocktail bar due in November.