Richoux has been a London house since 1909, when two French émigrés opened it as a patisserie and confectioner on Baker Street. Its flagship now stands on Langham Place, just off Oxford Street at Oxford Circus: an all-day brasserie inspired by the golden age of Parisian café culture, serving French classics and international favourites from lunch into the evening, with brunch at the weekend.

Japanese Wagyu·Partner Spotlight

Aragawa

££££

Aragawa opened in Tokyo in 1967 with a single-minded focus on Tajima Wagyu, and its London restaurant on Clarges Street keeps to the same idea. The menu centres on Japanese Wagyu beef, cooked simply so the meat leads. Book it for an occasion, and for the beef above all.

Modern British·Partner Spotlight

12 Hay Hill

££££

An intimate private members' club in the heart of Mayfair. 12 Hay Hill offers fine dining, a considered wine cellar and beautifully appointed private event spaces: a discreet Mayfair address.

The Directory

Mayfair, by address

Restaurants and hotels, tailors and jewellers, galleries, spas and the firms behind the doors of W1.

List your business

The Journal

Latest

View all

Food & Drink·4 November 2026

The Mayfair Chippy launches Christmas menu with fried mince pies

The North Audley Street restaurant serves a festive menu from 24 November to 24 December 2026, with a turkey pie and deep-fried mince pies.

Culture·3 November 2026

Handel Hendrix House: two musical homes side by side in Mayfair

On Brook Street in Mayfair, a museum preserves the adjoining homes of George Frideric Handel and Jimi Hendrix, and fills them with live music.

Hotels·2 November 2026

The St. Regis London opens in Mayfair in December 2026

The brand's first UK hotel takes over the former Westbury on Bond Street and Conduit Street, with 193 rooms and a Daniel Rose brasserie.

Art·1 November 2026

Five art exhibitions to see in Mayfair and St James's this autumn

FAD Magazine's art critic picks five gallery shows within walking distance of each other in Mayfair and St James's, running into December and January.

Fashion·30 October 2026

Leica opens its new UK flagship on Dover Street, Mayfair

Leica Store London Mayfair, a four-level town house at 14 Dover Street, replaces the Duke Street shop as the brand's UK flagship.

Fashion·29 October 2026

Fusalp opens a Brook Street pop-up in Mayfair

The French skiwear brand has taken a second London address in Mayfair, showing its Autumn/Winter 2026-27 collections.

The independent guide to Mayfair

The Mayfair Chippy launches Christmas menu with fried mince pies

Handel Hendrix House: two musical homes side by side in Mayfair

The St. Regis London opens in Mayfair in December 2026

Five art exhibitions to see in Mayfair and St James's this autumn

Leica opens its new UK flagship on Dover Street, Mayfair

Where we would send you first

Richoux

Aragawa

12 Hay Hill

Mayfair, by address

Latest

The Mayfair Chippy launches Christmas menu with fried mince pies

Handel Hendrix House: two musical homes side by side in Mayfair

The St. Regis London opens in Mayfair in December 2026

Five art exhibitions to see in Mayfair and St James's this autumn

Leica opens its new UK flagship on Dover Street, Mayfair

Fusalp opens a Brook Street pop-up in Mayfair

Most read this week

Bond Street Christmas Lights Switch-On Returns to Mayfair

Leica opens its new UK flagship on Dover Street, Mayfair

Chanel's Métiers d'Art Launch Creates Bond Street Shopping Hysteria

Boodles opens The Boodles Townhouse on Old Bond Street, Mayfair

Fusalp opens a Brook Street pop-up in Mayfair

South Audley Street, Mayfair: a short guide to seven addresses

Mayfair, distilled