London W1

The independent guide to Mayfair

Novikov's Mayfair Christmas Market returns to Mayfair Place

Events

8 November 2026

Novikov's Mayfair Christmas Market returns to Mayfair Place

The free three-day market in Mayfair, London W1 returns from 26 to 28 November with open-air Novikov cooking, a Champagne ice bar, snow, Santa and reindeer.

Fashion

Browns brings skiwear label Amerl to Mayfair for a one-day showcase

6 Nov 2026

Food & Drink

Fenix brings Greek island glamour to Piccadilly, Mayfair

5 Nov 2026

Food & Drink

The Mayfair Chippy launches Christmas menu with fried mince pies

4 Nov 2026

Culture

Handel Hendrix House: two musical homes side by side in Mayfair

3 Nov 2026

The Edit

Where we would send you first

All restaurants

French·Partner Spotlight

Richoux

££

Richoux has been a London house since 1909, when two French émigrés opened it as a patisserie and confectioner on Baker Street. Its flagship now stands on Langham Place, just off Oxford Street at Oxford Circus: an all-day brasserie inspired by the golden age of Parisian café culture, serving French classics and international favourites from lunch into the evening, with brunch at the weekend.

Japanese Wagyu·Partner Spotlight

Aragawa

££££

Aragawa opened in Tokyo in 1967 with a single-minded focus on Tajima Wagyu, and its London restaurant on Clarges Street keeps to the same idea. The menu centres on Japanese Wagyu beef, cooked simply so the meat leads. Book it for an occasion, and for the beef above all.

Modern British·Partner Spotlight

12 Hay Hill

££££

An intimate private members' club in the heart of Mayfair. 12 Hay Hill offers fine dining, a considered wine cellar and beautifully appointed private event spaces: a discreet Mayfair address.

The Directory

Mayfair, by address

Restaurants and hotels, tailors and jewellers, galleries, spas and the firms behind the doors of W1.

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The Journal

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Events·8 November 2026

Novikov's Mayfair Christmas Market returns to Mayfair Place

The free three-day market in Mayfair, London W1 returns from 26 to 28 November with open-air Novikov cooking, a Champagne ice bar, snow, Santa and reindeer.

Fashion·6 November 2026

Browns brings skiwear label Amerl to Mayfair for a one-day showcase

Browns has added women's ski and après-ski label Amerl to its Brook Street flagship, with founder Chloe Simpson presenting the collection on 5 November.

Food & Drink·5 November 2026

Fenix brings Greek island glamour to Piccadilly, Mayfair

Fenix, the Greek restaurant from Permanently Unique Group, has opened in Stratton House on Piccadilly, with a live fire grill and a mythology-led cocktail list.